Our Web Design Philosophy
There are two main principles that underpin our web design philosophy, both of which are key to creating a successful business website:
- The user’s goals
- Your goals
The User’s Goals
The ‘user’ is defined as anyone visiting your website with the aim of solving a problem. This could be anything from boiler repair to finding the perfect restaurant for a special occasion.
Every user has a purpose.
So a successful website is one that helps the user find what they’re looking for easily and quickly.
You have a business website for a reason. You want to get people interested in your brand, contact you for services or make bookings. Whatever it is, your website serves an important purpose.
Helping the user achieve his/her goals is paramount to achieving your goals. An unfrustrated user is one that is more likely to hit the contact button or pick up the phone.
But that isn’t where it ends. Simply providing a good user experience (UX) isn’t always enough.
The web design has to reflect your brand; it has to have elements of persuasion to help the user move through the conversion funnel.
So we apply tried and tested tactics that are proven to boost conversion rates i.e. generate more bookings, sales and leads.
By doing so, you have a website that works hard for your business, drives growth and impresses your audience.
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